How a Wholesale Club Reflects Social Behavioral Trends

One of the fastest growing trends in this era has been the development and growth of wholesale clubs as the preferred place for millions to do much of their bulk shopping. People will join Sam’s Club to be able to buy bulk volumes of commodities they purchase for families – things like detergent, cleansers, food in large amounts, paper products, candy and dry goods, stationary, school products and pharmaceuticals.

Items that would once be purchased in amounts that barely last a month in the average household could be purchased at wholesale prices in amounts that last at least a quarter of a year. And as these clubs increase in membership their selection of items grows to match member demand. Sam’s Club’s increase in membership is fueled not just by customer satisfaction but by their offer of up to 74% discount in the initial year membership fee when the new member presents a Groupon coupon as part of the membership application.

The attractiveness of warehouse clubs has rapidly spread as customers seek ways to acquire quality products while reducing the amount of the price that is consumed by personnel and shipping expenses that accompany traditional retail prices. Simply by eliminating the costs of wrapping a purchase the warehouse club eliminates the expense associated with paper, not to mention that which comes with personnel costs and disposal fees.

By the same token, many buyers feel the sales personnel at traditional retailers can be a luxury, particularly if they are sufficiently knowledgeable in the evaluation of various product makes to identify the particular item that will satisfy their needs. The savings in already significant price reductions at a warehouse club may be significantly increased when a club member also takes advantage of Groupon coupons and promo sales when searching for the best available purchase.

In sum, the attractiveness of a warehouse club is such that one like Sam’s Club is continuing to draw new membership at rapid rates. Such clubs represent a potentially attractive way for consumers to stretch the value of their income while assuring themselves of getting quality products at readily affordable prices.